Jo Ann LeQuang

Naming Your New Product

If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of enthusiasm and elation. This quickly fades though as the ... Read >

Patient Education Materials that Work

It is important for healthcare organizations, hospitals, medical organizations, even other organizations dispensing medical and health knowledge to communicate with ordinary people. The demand for medical information on the web is enormous. But while the ... Read >

Don't Miss the Opportunity to Brand Manuals

Companies that make complicated products, such as medical device manufacturers, get involved in the business of packaging and explaining these products. Nobody gets excited about writing a manual or designing a box, particularly since most of them are des... Read >

The Customer-Centered Brochure

Medical device manufacturers, drug companies, and hospitals spend a lot of time and money writing brochures. High hopes ride on these brochures, but the reality usually turns out to be a disappointment. The brochure fails to accomplish its objective. Even... Read >